LHC Jewelry is an online merchant specializing in handcrafted custom necklaces, pendants, rings, bracelets, and earrings made from 925 sterling silver, 18K gold, and stainless steel. Competing in the custom jewelry market alongside other direct-to-consumer artisanal brands, the enterprise fulfills customer orders directly through its digital storefront. Consumers purchasing items from the catalog may occasionally lower their overall order costs by taking advantage of promotional coupon codes, newsletter sign-up incentives, or site-wide seasonal sales events.