Aliva Apotheke is a German online retailer specializing in health and wellness products, offering a wide selection of vitamins, supplements, and personal care items. The company operates within the health and wellness industry, competing with established brands like dm, Rossmann, and Sanofi, and often positions itself as a mid-range option in terms of price. Coupons and promotional offers typically appear on their website and through partner platforms, with discounts on specific products or bundles sometimes being available.