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DC Shoes is an American company that was founded in 1993 by Ken Block and Damon Way. Part of the Quiksilver group since 2004, it is renowned as one of the coolest brands in the retail space. Closely aligned with Skaters and motorsports it is a brand which is sought after in the youth and adult markets. There is massive potential with DC in the online space as the retail strategy is extremely selective as to where the products are sold.