Toys at Amazon May Drop Lower Than Ever This Black Friday
If you’re a parent, gift-giver, or toy enthusiast, Black Friday is the ultimate opportunity to snag incredible bargains. And when it comes to online deals, Amazon Black Friday toys are some of the most anticipated. Every year, Amazon offers massive discounts across a wide range of toys, from classic board games to the latest tech-powered gadgets. With the holiday season approaching, planning can help you score the best deals and maximize your savings.
Why Amazon’s Toy Deals Are So Competitive This Year

Amazon has always been a leader in holiday sales, and 2025 is no exception. Several factors contribute to the competitiveness of Amazon Black Friday toys this year.
First, Amazon’s expansive selection ensures that shoppers can find almost any toy imaginable in one place. From best-selling brands like LEGO, Barbie, and Hot Wheels to emerging tech gadgets, the variety is unmatched.
Second, Amazon leverages advanced pricing strategies, including algorithm-driven discounts, lightning deals, and daily promotions. This allows the retailer to offer steep markdowns that rival or even surpass traditional brick-and-mortar stores.
Finally, Amazon understands the urgency of Black Friday shopping. With limited stock on high-demand items, shoppers often find that the best deals are available only for a short window. This combination of deep discounts and scarcity makes it critical to prepare in advance.
Last Year’s Black Friday Toy Sales (2024)

Looking back at Black Friday 2024, Amazon offered some of the deepest discounts on toys in recent years, giving shoppers an idea of what to expect this year. Many popular items dropped to record-low prices, making it a highly competitive shopping season.
For example:
LEGO sets saw discounts of up to 50%, including fan-favorite kits like LEGO Star Wars and LEGO Friends.
Barbie and LOL Surprise dolls were heavily discounted, with savings ranging from 30% to 60%, often bundled with accessories or additional figures.
Board games and puzzles, such as Monopoly, Scrabble, and Catan, were reduced by 25–50%, perfect for holiday gift-giving.
Tech toys and interactive gadgets, including programmable robots and kids’ tablets, received markdowns between 20% and 40%, making high-tech items more accessible.
These historical savings demonstrate the kind of value shoppers can expect in 2025 and highlight why planning is crucial. Early preparation, wishlists, and monitoring lightning deals were key strategies last year, and they’ll be equally important this year.
Popular Toy Categories Likely to See Discounts
Black Friday is the perfect time to expand your child’s toy collection or surprise loved ones with coveted items. Based on past trends and predictions for 2025, several toy categories are expected to see notable discounts:
Action Figures and Collectibles: Fans of superhero franchises, anime, and classic cartoons can expect deals on action figures and collectible sets. Brands like Marvel Legends, Star Wars Black Series, and Funko Pop! figures are likely to be discounted, making it a great opportunity for both collectors and kids.
Educational Toys and STEM Kits: STEM-focused toys continue to surge in popularity, combining fun and learning. Amazon often offers substantial savings on coding kits, building sets, science experiments, and robotic toys, including LEGO Education sets, Osmo coding kits, and programmable robots.
Dolls and Role Play Sets: Dolls, dollhouses, and role-play kits remain perennial favorites. Popular lines such as Barbie, American Girl, and LOL Surprise toys frequently feature in Black Friday promotions, sometimes bundled with accessories or additional figures.
Board Games and Puzzles: Family games and puzzle sets also see significant discounts. Classics like Monopoly, Catan, and Scrabble are commonly included, alongside newer strategy and cooperative games, making it the perfect time to stock up for holiday gatherings.
Tech and Interactive Toys: Smart toys, interactive pets, and augmented reality games are increasingly popular. Kids’ tablets, electronic pets, and coding robots often receive price drops, allowing tech-savvy children to enjoy hands-on learning experiences while parents save.
Tips for Maximizing Savings on Amazon Black Friday Toys

To make the most of Amazon Black Friday toys, consider these practical strategies:
Start Early and Make a Wishlist
High-demand toys can sell out quickly, so make a wishlist ahead of time. Prioritize must-have items, and check early previews to identify which deals are worth targeting.
Monitor Lightning Deals and Daily Discounts
Amazon frequently rotates limited-time deals throughout Black Friday. Keep an eye on lightning deals and daily promotions to snag high-demand toys at significant savings.
Check Reviews and Ratings
Even during deep discounts, quality matters. Look for toys with strong ratings and reviews to ensure you’re purchasing items that are safe, durable, and enjoyable.
Use Coupons and Promo Codes
Many shoppers overlook extra ways to save. You can often combine Amazon Black Friday deals with coupons and promo codes from Discount Codez, unlocking additional discounts on top of the advertised prices.
Compare Prices Across Retailers
Although Amazon leads in selection, comparing prices with other major retailers like Walmart, Target, and Argos can help confirm that you’re getting the best deal. Sometimes small differences add up, especially if you’re purchasing multiple gifts.
Trends and Predictions for Black Friday Toy Sales

Industry experts expect 2025 to see several notable trends in Amazon Black Friday toys:
Increased Tech Integration: More toys will combine physical play with digital experiences, from AR-enabled board games to coding robots.
Sustainability and Eco-Friendly Options: Environmentally conscious parents will likely focus on toys made from sustainable materials, which Amazon often highlights in its curated deals.
Bundle Offers and Gift Sets: Bundled toys, including multiple figures or themed kits, are expected to be a major draw, offering better value for shoppers.
Early Access Deals: Amazon may continue the trend of pre-Black Friday sales, giving subscribers early access to select toys before the official sale day.
Why You Should Take Advantage of Amazon Black Friday Toys
Black Friday provides a rare chance to combine affordability, variety, and convenience. Amazon Black Friday toys allow you to secure high-quality items at significant discounts without leaving the house. Plus, with Amazon’s reliable shipping, you can receive gifts in time for the holidays, often with free or expedited delivery options.
By following the strategies above, from creating wishlists to monitoring lightning deals, shoppers can maximize their savings and ensure they don’t miss out on must-have toys.
Conclusion
This Black Friday, Amazon is poised to offer some of the lowest prices of the year on a wide array of toys. From action figures and STEM kits to board games and interactive tech, Amazon Black Friday toys promotions make it easier than ever to give thoughtful, high-quality gifts without overspending.
Start planning early, monitor deals closely, and don’t forget to check for coupons or promo codes to boost your savings. Whether you’re buying for kids, family, or yourself, Amazon’s Black Friday toy deals are a golden opportunity to enjoy holiday shopping with less stress and more value.
FAQ's
Q. When does Amazon Black Friday start for toy deals?
Amazon typically launches its Black Friday toy deals the day after Thanksgiving, with some promotions beginning earlier as “Black Friday Preview” sales. Deals often continue through Cyber Monday and sometimes into the following week.
Q. Which toy categories usually have the biggest discounts?
Popular categories with significant discounts include LEGO sets, dolls and role-play kits, board games and puzzles, STEM and educational toys, and tech or interactive toys like coding robots and kids’ tablets.
Q. How can I make sure I get the best Amazon Black Friday toy deals?
Start by creating a wishlist, monitor lightning deals and daily discounts, check reviews and ratings, compare prices with other retailers, and use promo codes or coupons to maximize savings.
Q. Can I combine Amazon Black Friday deals with coupons or promo codes?
Yes! Many shoppers can stack additional savings using digital coupons and promo codes from Discount Codez, giving you extra discounts on top of Amazon’s advertised deals.
Q. Are Amazon Black Friday toy deals worth waiting for compared to regular sales?
Absolutely. Black Friday offers some of the steepest discounts of the year, often exceeding 50% on popular toys. It’s also a convenient time to access a wide selection in one place, making it easier to find both trending items and classic favorites.
