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The world’s hottest stationery brand, was born in 2003. The ultimate creators of colourful, fun, fashion-forward stationery. The first Smiggle store opened in Melbourne, Australia and word spread fast about the bright pens, notebooks and gadgets that filled a tiny, but very special place.The concept took off and the company soon hit 20 stores, where it caught the eye of the Just Group – Australasia’s most exciting fashion & apparel retailer. Smiggle joined the Just Group in August 2007 and has not looked back since.