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Back Beat Rags is a 100% California born & raised lifestyle brand created by Isadora Alvarez. What started as a shop specializing in vintage tees soon transitioned into fashion basics with a little twist. That means they focus on the usual suspects like easy, wearable tees, sweatshirts, and dresses and then we infuse vintage-inspired details done in a fresh and modern way. They take cues from old school California surf 'n' skate culture and combine it with whats currently going on in the streets.