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Ben Sherman was a legend in his own right. A man described as ‘always embracing the new and the different’; someone constantly searching for the best of things. He disliked regularity, preferring to search out things that were perceived as unavailable to him. He was a passionate businessman with an artist’s soul.

Born Arthur Benjamin Sugarman in Brighton in 1925, at just 20 years old Arthur left a post-war torn Britain for America where he saw a land of hope and promise; he was full of drive and ambition.

He raised a family in the San Fernando Valley and began working for his father-in-law who owned a successful clothing manufacturing company. It was also while in America when applying for citizenship, Arthur decided to change his name. Ben is what his family called him and Sherman was a surname that he felt was a good, solid, strong American name.

Unfortunately his mother who lived back in England became very ill, so he quit his job and relocated the family back home to Brighton. Without a job, Ben Sherman decided to use his clothing manufacturing experience and rented a factory in Bedford square, Brighton.